Mont Blanc mineral water reaffirms its purity with a brand-new look !
1 February 2021
Purity, naturalness, authenticity, reassurance. This is what Mont Blanc natural mineral water aims to reaffirm through its new identity.
The logo, label, and packaging have been redesigned to be more streamlined and readable, enhancing the value of Mont Blanc mineral water sourced from Mont Blanc.
Concerned about its environmental impact, the bottle adopts a solidarity cap: ecological, practical, and hygienic! Additionally, its large bottles are made of 25% recycled plastic, and the pack film for six bottles now consists of 50% recycled materials.
Launched in early February 2021, its new TV commercial invites viewers on a journey to the heart of Mont Blanc. “When you drink a glass of Mont Blanc natural mineral water, it’s the entire Mont Blanc that offers itself to you.” This advertisement emphasizes the origin, authenticity, and purity of this natural mineral water, while also highlighting optimal hydration for babies. Low in minerals and nitrate-free, Mont Blanc water meets the 55 criteria defined in French and European regulations, making it perfectly suitable for babies.
